Print AD - Horizon Bras
For the Advertisement the goal was always to produce an idea that would not just leave a lasting impression but to
be extraordinary at the same time. With this advertisement my target market was also the middle to working class population, but I wanted to
be more specific therefore I knew that people in their early 20’s would understand the message I was trying to put across. I wanted to use this advertisement to touch upon the reader’s cheeky side.