Design and Music have always been two of my biggest passions; Being a designer has helped me understand the way the world works and how each industry uses design to bring everything together cohesively. Music on the other hand has been “THE” great passion, singing with choirs and bands as well as understanding the theory and history of music allows me to watch as it evolves constantly to entertain our ever-changing society.
As a designer and musician I have started to take interest in how both art forms affect us humans and our behaviours. How a song or a piece of art can bring about different emotions and behaviours in different people. Therefore I propose to research on the following topic.
The National Environment Agency of Singapore (NEA) organises annually ECO Music Challenge, an initiative for songwriters to compose songs and win prizes of up to $5000. This initiative tries to promote environmental sustainability in Singapore. I hope to look at this method of how the local government uses music and the performing arts to promote sustainability.
In many ways, Singapore is a very different country compared to Australia, socially, politically and culturally, just to name a few and those differences affect how citizens of each nation view and behave differently towards the same artifacts.
My research will be able to quantify the benefits that the ECO Music Challenge provides to the local and international communities. The next step would be to use design systems and methods to improve on the events success in promoting environmental sustainability.